Alumni Skill’s Week Series Part Two: SOCIAL MEDIA MANAGEMENT

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As part of the ongoing Skills Week initiative, the Alumni Directorate hosted a webinar on Social Media Management on 1st May, 2025. The session was led by Mr. Duncan Muthami from Ajira Digital, a program dedicated to equipping young professionals with practical, market-ready digital skills.

The webinar attracted 88 alumni participants and was designed to empower them with actionable knowledge on how to strategically leverage social media for personal branding, business growth, and professional advancement. Mr. Muthami offered comprehensive guidance on how to build a strong online presence, align content with professional goals, and use various platforms effectively. He also emphasized the growing importance of digital communication in today’s job market and the need to stay current in an evolving digital environment.

Key takeaways from the session:

  • Define clear social media goals: Align your online activities with specific, measurable objectives.
  • Choose the right platforms: Focus your efforts on platforms where your target audience is most active.
  • Develop a strong content strategy: Consistency and relevance are key to maintaining engagement and building brand trust.
  • Engage with your audience: Authentic interaction fosters community and brand loyalty.
  • Utilize paid advertising: Leverage targeted ads to enhance visibility and reach.
  • Track and analyze performance: Use analytics tools to measure success and guide improvement.
  • Explore career opportunities: Roles include social media manager, content creator, strategist, analyst, and more.
  • Build essential skills: Communication, creativity, platform literacy, and adaptability are crucial for success.
  • Pursue ongoing training: Keep skills up to date through certifications, workshops, and online resources.
  • Create a professional portfolio: Showcase your work to attract potential employers or clients.

In conclusion the session successfully met its objective of delivering practical, real-world insights into the digital landscape. We extend our sincere appreciation to Mr. Duncan Muthami and Ajira Digital for delivering an informative and impactful session.

As we continue our commitment to equipping alumni with relevant digital skills, we warmly invite all participants to join us for the final Skills Week webinar on Virtual Assistance, scheduled for Friday, May 2nd, 2025. We look forward to another enriching learning experience.

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